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Messi has reportedly generated nearly $84 million for other MLS clubs courtesy of dynamic pricing that sees the cost of tickets soar.
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ToggleThe eight-time Ballon d’Or winner arrived in the United States during the summer of 2023 and immediately became the biggest draw in American soccer. Fans — including several celebrity guests — have flocked to catch a glimpse of the Argentine GOAT in action.
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With demand often outweighing supply, it has come as no surprise to find that fans are having to dig deep in order to watch the live Messi show. In some cases, prices of entrance passes have risen by over 1,000 percent.
That was the case when Messi visited the New York Red Bulls, with $45 tickets suddenly costing $496, while the Columbus Crew saw general admission prices of $35 soar to $421. The Red Bulls and LAFC both generated added revenue which extended into eight figures when playing host to Inter Miami’s travelling circus.
According to data compiled by , the cumulative figure that Messi’s presence has generated — across MLS as a whole — is $83,923,982 and counting. Because of dynamic pricing, more than one million fans are said to have paid out the inflated matchday prices.
